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#16: What We Love And Hate About Online Marketing


We discuss what we love and hate about education, the community, work-life-balance, security, and sustainability when working in the online marketing field. Also, we figure out Snapchat filters.

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#15: In-house SEO vs. Agency SEO – The Quiz (ft. Joanna Hengstebeck)


In this special episode, Izzi and Joanna of DEPT answer community questions about SEO from an in-house and agency perspective.

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#14: I Want To Become A Conversion Optimizer – How To Start?


Nils shares the story of how and why he started working in CRO, how to figure out if conversion optimization would be the right job for you and if it makes sense to start today. Plus, you’ll get a lot of learning resources to increase your skills.

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#13: I Want To Become An SEO – How To Start?


Izzi talks about how she started working in search engine optimization, if SEO is right for you and if becoming an SEO in 2019 makes sense. She tells you fundamental skills to learn first and shares personal advice on how to become an awesome SEO. Nils interrupts with childish comments.

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#12: Our Favourite Marketing Tools


In this episode, we tell you about our favourite marketing tools. You will find out what they are, why you should use them, and how much they cost.

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#11: How To Fail At UX


In this episode, we explain what exactly user experience means and talk about a lot of different UX failures to avoid. Also, you will learn how it is important for SEO and how to measure user experience.

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#10: Building A Personal Brand (2 of 2)


In this episode, we give you quick tips on how to leverage the reach of your personal brand and its content. We briefly cover mailing lists and email marketing, freebies, ebooks, video courses, guest blogging, livestreaming, YouTube, Twitch, Facebook, Twitter, Instagram, sponsoring and conference talks.

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#9: Building A Personal Brand (1 of 2)


Should you build a personal or a company brand? How can you start building your brand? How to find the right ideas for your content? Should you do everything on your own or work with a virtual assistant or similar? And how to find ambassadors for your personal brand?

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#8: Should I Learn Programming And/Or Webdesign?


In this episode, we talk about whether you need to learn programming and/or webdesign at all, what languages to pick, where to start learning the easy way, and if it is beneficial for SEO, CRO, and other online marketing disciplines.

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#7: Christmas Special 2018


In this special episode, you will not learn anything. Just listen and get to know more about the makers of the Izzi & Nils show. Also, we are drunk.

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#6: How To Build A High-End Landing Page


Nils tells you how to build a high-converting landing page from scratch. What is a good conversion rate? How to set it your landing page up, what elements to include and what to think of when optimizing it?

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#5: Why A Richer Search Appearance Matters


Izzi shares her knowledge about rich and featured snippets in search engines. Find out how to make use of structured data to improve your search appearance and increase your CTR, as well as the trust visitors have in your website.

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#4: Our Biggest Marketing Fails


Nils shares his 3 biggest marketing fails – one in conversion optimization, one startup fail and one sales fail. Izzi talks about SEO penalties and how to avoid them. Also, we discuss failure in general and how to embrace it.

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#3: In-House vs. Self-Employed


We discuss the pros and cons of working inside an in-house team vs. self-employed as well as some aspects about working for marketing agencies.

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#2: Speaking At Conferences


We discuss the pros and cons of speaking at conferences, what makes a good talk, about what speakers earn and where to begin if you want to become a speaker.

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#1: SEO vs. CRO


SEO and CRO can collide or go hand-in-hand. We talk about how both disciplines co-exist and and what you can do to make them work together.

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#0: A New Hope


We tell you what our podcast is about, why we chose to collaborate, what content to expect and why we couldn't find a better name.

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