#7: Christmas Special 2018



#izzinilsshow @izzionfire @nilskattau

In this special episode, you will not learn anything. Just listen and get to know more about the makers of the Izzi & Nils show. Also, we are drunk.

Links:

People who don't know how to spell colon: https://www.sadanduseless.com/twitter-cologne/

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.

P.S.: Nils passed the driving test and is now an adult. #finally18


#6: How To Build A High-End Landing Page



#izzinilsshow @izzionfire @nilskattau

Nils tells you how to build a high-converting landingpage from scratch. What is a good conversion rate? How to set it your landing page up, what elements to include and what to think of when optimizing it?

Links:

Unbounce Landing Page Builder: https://unbounce.com/
HubSpot CRM: https://www.hubspot.com/products/crm
Hotjar: https://www.hotjar.com/
Talia Wolf / GetUplift: https://getuplift.co/

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#5: Why A Richer Search Appearance Matters



#izzinilsshow @izzionfire @nilskattau

Izzi shares her knowledge about rich and featured snippets in search engines. Find out how to make use of structured data to improve your search appearance and increase your CTR, as well as the trust visitors have in your website.

Links:
https://search.google.com/structured-data/testing-tool/
https://search.google.com/test/rich-results
https://support.google.com/webmasters/answer/7358659?hl=en
https://schema.org/
https://moz.com/
https://www.searchmetrics.com/
https://ahrefs.com/
https://www.semrush.com/

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#4: Our Biggest Marketing Fails



#izzinilsshow @izzionfire @nilskattau

Nils shares his 3 biggest marketing fails – one in conversion optimization, one startup fail and one sales fail. Izzi talks about SEO penalties and how to avoid them. Also, we discuss failure in general and how to embrace it.

Links:
http://www.tomanthony.co.uk/blog/
https://www.paywithatweet.com
English poem "The Chaos": http://ncf.idallen.com/english.html

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.