#14: I Want To Become A Conversion Optimizer – How To Start?



#izzinilsshow @izzionfire @nilskattau

Nils shares the story of how and why he started working in CRO, how to figure out if conversion optimization would be the right job for you and if it makes sense to start today. Plus, you’ll get a lot of learning resources to increase your skills.

Links:

Books:

The Lean Startup (Ries): https://amzn.to/2XjIadk

You Should Test That (Goward): https://amzn.to/2ZnBm00

Web Analytics 2.0 (Kaushik): https://amzn.to/2vkKN2R

Thinking, Fast And Slow (Kahneman): https://amzn.to/2ItB1Uq

Influence: The Psychology Of Persuasion (Cialdini): https://amzn.to/2VdwUln

Conversion Optimierung (Morys): https://amzn.to/2VaHc5J

Blogs:

CXL Blog: https://conversionxl.com/blog/

Copyblogger: https://www.copyblogger.com/blog/

HubSpot Marketing Blog: https://blog.hubspot.com/marketing

Conferences:

CXL Live: https://conversionxl.com/live/

Growth Marketing Summit: https://www.growthmarketingsummit.com/

Digital Elite Day: https://digitaleliteday.co.uk/

Other mentions:

Zest Chrome App: https://zest.is/

The LIFT Model: https://www.widerfunnel.com/lift-model/

CXL Institute: https://conversionxl.com/institute/

GoodUI: https://goodui.org/

People to follow:

Peep Laja: https://twitter.com/peeplaja

Talia Wolf: https://twitter.com/TaliaGw

Joanna Wiebe: https://twitter.com/copyhackers

Karl Gilis: https://twitter.com/AGConsult

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.