#5: Why A Richer Search Appearance Matters



#izzinilsshow @izzionfire @nilskattau

Izzi shares her knowledge about rich and featured snippets in search engines. Find out how to make use of structured data to improve your search appearance and increase your CTR, as well as the trust visitors have in your website.

Links:
https://search.google.com/structured-data/testing-tool/
https://search.google.com/test/rich-results
https://support.google.com/webmasters/answer/7358659?hl=en
https://schema.org/
https://moz.com/
https://www.searchmetrics.com/
https://ahrefs.com/
https://www.semrush.com/

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.