#14: I Want To Become A Conversion Optimizer – How To Start?

#izzinilsshow @izzionfire @nilskattau Nils shares the story of how and why he started working in CRO, how to figure out if conversion optimization would be the right job for you and if it makes sense to start today. Plus, you’ll get a lot of learning resources to increase your skills. Links: Books: The Lean Startup (Ries): https://amzn.to/2XjIadk You Should Test That (Goward):…

#16: What We Love And Hate About Online Marketing

#izzinilsshow @izzionfire @nilskattau We discuss what we love and hate about education, the community, work-life-balance, security, and sustainability when working in the online marketing field. Also, we figure out Snapchat filters. Shoutout to Christian Lipp (@SEMgalore https://twitter.com/SEMgalore) for suggesting this episode's topic. Links: Zest (curated marketing articles where…

#15: In-house SEO vs. Agency SEO – The Quiz (ft. Joanna Hengstebeck)

#izzinilsshow @izzionfire @nilskattau In this special episode, Izzi and Joanna (fb.com/joanna.rosablau) of DEPT (deptagency.com) answer community questions about SEO from an in-house and agency perspective. Links: Google Lighthouse: https://developers.google.com/web/tools/lighthouse/ Article about Chrome rendering version:…

#13: I Want To Become An SEO – How To Start?

#izzinilsshow @izzionfire @nilskattau Izzi talks about how she started working in search engine optimization, if SEO is right for you and if becoming an SEO in 2019 makes sense. She tells you fundamental skills to learn first and shares personal advice on how to become an awesome SEO. Nils interrupts with childish comments. Links: Searchmetrics: https://www.searchmetrics.com/…

#12: Our Favourite Marketing Tools

#izzinilsshow @izzionfire @nilskattau In this episode, we tell you about our favourite marketing tools. You will find out what they are, why you should use them, and how much they cost. Links: Trello: https://trello.com/ Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/ Google Optimize: https://optimize.google.com/ VWO: https://vwo.com/ Slack: https://slack.com/…

#11: How To Fail At UX

#izzinilsshow @izzionfire @nilskattau In this episode, we explain what exactly user experience means and talk about a lot of different UX failures to avoid. Also, you will learn how it is important for SEO and how to measure user experience. Links: DIGITAL ELITE DAY London (June 6, 2019): https://digitaleliteday.co.uk/ 20 Tricks To Appear Smart In Meetings:…

#10: Building A Personal Brand (2 of 2)

#izzinilsshow @izzionfire @nilskattau In this episode, we give you quick tips on how to leverage the reach of your personal brand and its content. We briefly cover mailing lists and email marketing, freebies, ebooks, video courses, guest blogging, livestreaming, YouTube, Twitch, Facebook, Twitter, Instagram, sponsoring and conference talks. Links: Self-hosted email marketing tool:…

#9: Building A Personal Brand (1 of 2)

#izzinilsshow @izzionfire @nilskattau Should you build a personal or a company brand? How can you start building your brand? How to find the right ideas for your content? Should you do everything on your own or work with a virtual assistant or similar? And how to find ambassadors for your personal brand? The Izzi & Nils Show is a podcast for online marketing with a focus on conversion…

#8: Should I Learn Programming And/Or Webdesign?

#izzinilsshow @izzionfire @nilskattau In this episode, we talk about whether you need to learn programming, web development and/or webdesign at all, what languages to pick, where to start learning the easy way, and if it is beneficial for SEO, CRO, and other online marketing disciplines. Links: Creepy things to say when hugging people:…

#7: Christmas Special 2018

#izzinilsshow @izzionfire @nilskattau In this special episode, you will not learn anything. Just listen and get to know more about the makers of the Izzi & Nils show. Also, we are drunk. Links: People who don't know how to spell colon: https://www.sadanduseless.com/twitter-cologne/ The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization /…