#13: I Want To Become An SEO – How To Start?

#izzinilsshow @izzionfire @nilskattau Izzi talks about how she started working in search engine optimization, if SEO is right for you and if becoming an SEO in 2019 makes sense. She tells you fundamental skills to learn first and shares personal advice on how to become an awesome SEO. Nils interrupts with childish comments. Links: Searchmetrics: https://www.searchmetrics.com/…

#12: Our Favourite Marketing Tools

#izzinilsshow @izzionfire @nilskattau In this episode, we tell you about our favourite marketing tools. You will find out what they are, why you should use them, and how much they cost. Links: Trello: https://trello.com/ Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/ Google Optimize: https://optimize.google.com/ VWO: https://vwo.com/ Slack: https://slack.com/…

#11: How To Fail At UX

#izzinilsshow @izzionfire @nilskattau In this episode, we explain what exactly user experience means and talk about a lot of different UX failures to avoid. Also, you will learn how it is important for SEO and how to measure user experience. Links: DIGITAL ELITE DAY London (June 6, 2019): https://digitaleliteday.co.uk/ 20 Tricks To Appear Smart In Meetings:…

#10: Building A Personal Brand (2 of 2)

#izzinilsshow @izzionfire @nilskattau In this episode, we give you quick tips on how to leverage the reach of your personal brand and its content. We briefly cover mailing lists and email marketing, freebies, ebooks, video courses, guest blogging, livestreaming, YouTube, Twitch, Facebook, Twitter, Instagram, sponsoring and conference talks. Links: Self-hosted email marketing tool:…

#9: Building A Personal Brand (1 of 2)

#izzinilsshow @izzionfire @nilskattau Should you build a personal or a company brand? How can you start building your brand? How to find the right ideas for your content? Should you do everything on your own or work with a virtual assistant or similar? And how to find ambassadors for your personal brand? The Izzi & Nils Show is a podcast for online marketing with a focus on conversion…

#8: Should I Learn Programming And/Or Webdesign?

#izzinilsshow @izzionfire @nilskattau In this episode, we talk about whether you need to learn programming, web development and/or webdesign at all, what languages to pick, where to start learning the easy way, and if it is beneficial for SEO, CRO, and other online marketing disciplines. Links: Creepy things to say when hugging people:…

#7: Christmas Special 2018

#izzinilsshow @izzionfire @nilskattau In this special episode, you will not learn anything. Just listen and get to know more about the makers of the Izzi & Nils show. Also, we are drunk. Links: People who don't know how to spell colon: https://www.sadanduseless.com/twitter-cologne/ The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization /…

Privacy Policy

Privacy Policy (have fun reading lol) Purpose and accountability This Privacy Policy describes how we process personal data collected on our websites and online platforms and through our associated webpages, functions and content (hereinafter referred to as the “Websites” or “Service”) and describes the scope and purpose of these activities. This Privacy Policy applies to all situations,…

About Izzi & Nils

Connect with Izzi… on Twitter on Instagram on Facebook on LinkedIn About Izzi SmithIzzi Smith is an SEO Manager at Sixt rent a car, where she takes care of the US and UK markets, but mostly contributes to global SEO strategies and projects. She’s from Burnley, a town near Manchester in the North West of England, but moved to Munich in 2014 to pursue some German adventure, but mostly an…

#6: How To Build A High-End Landing Page

#izzinilsshow @izzionfire @nilskattau Nils tells you how to build a high-converting landingpage from scratch. What is a good conversion rate? How to set it your landing page up, what elements to include and what to think of when optimizing it? Links: Unbounce Landing Page Builder: https://unbounce.com/ HubSpot CRM: https://www.hubspot.com/products/crm Hotjar: https://www.hotjar.com/…