#17: Taking A Break From Digital



#izzinilsshow @izzionfire @nilskattau

Apart from sharing some ridiculous details about our amazing road trip, we talk about why it is important to shut off from digital every now and then, and how to do it.

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#16: What We Love And Hate About Online Marketing



#izzinilsshow @izzionfire @nilskattau

We discuss what we love and hate about education, the community, work-life-balance, security, and sustainability when working in the online marketing field. Also, we figure out Snapchat filters.

Shoutout to Christian Lipp (@SEMgalore https://twitter.com/SEMgalore) for suggesting this episode's topic.

Links:

Zest (curated marketing articles where opening a new tab in Chrome): https://zest.is/

SparkToro Trending Topics: https://sparktoro.com/trending

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.

And here is what you came here for:


#15: In-house SEO vs. Agency SEO – The Quiz (ft. Joanna Hengstebeck)



#izzinilsshow @izzionfire @nilskattau

In this special episode, Izzi and Joanna (fb.com/joanna.rosablau) of DEPT (deptagency.com) answer community questions about SEO from an in-house and agency perspective.

Links:

Google Lighthouse: https://developers.google.com/web/tools/lighthouse/

Article about Chrome rendering version: https://www.deepcrawl.com/blog/news/what-version-of-chrome-is-google-actually-using-for-rendering/

We couldn't find the link to the Searchmetrics study. Sorry. :-)

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#14: I Want To Become A Conversion Optimizer – How To Start?



#izzinilsshow @izzionfire @nilskattau

Nils shares the story of how and why he started working in CRO, how to figure out if conversion optimization would be the right job for you and if it makes sense to start today. Plus, you’ll get a lot of learning resources to increase your skills.

Links:

Books:

The Lean Startup (Ries): https://amzn.to/2XjIadk

You Should Test That (Goward): https://amzn.to/2ZnBm00

Web Analytics 2.0 (Kaushik): https://amzn.to/2vkKN2R

Thinking, Fast And Slow (Kahneman): https://amzn.to/2ItB1Uq

Influence: The Psychology Of Persuasion (Cialdini): https://amzn.to/2VdwUln

Conversion Optimierung (Morys): https://amzn.to/2VaHc5J

Blogs:

CXL Blog: https://conversionxl.com/blog/

Copyblogger: https://www.copyblogger.com/blog/

HubSpot Marketing Blog: https://blog.hubspot.com/marketing

Conferences:

CXL Live: https://conversionxl.com/live/

Growth Marketing Summit: https://www.growthmarketingsummit.com/

Digital Elite Day: https://digitaleliteday.co.uk/

Other mentions:

Zest Chrome App: https://zest.is/

The LIFT Model: https://www.widerfunnel.com/lift-model/

CXL Institute: https://conversionxl.com/institute/

GoodUI: https://goodui.org/

People to follow:

Peep Laja: https://twitter.com/peeplaja

Talia Wolf: https://twitter.com/TaliaGw

Joanna Wiebe: https://twitter.com/copyhackers

Karl Gilis: https://twitter.com/AGConsult

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#13: I Want To Become An SEO – How To Start?



#izzinilsshow @izzionfire @nilskattau

Izzi talks about how she started working in search engine optimization, if SEO is right for you and if becoming an SEO in 2019 makes sense. She tells you fundamental skills to learn first and shares personal advice on how to become an awesome SEO. Nils interrupts with childish comments.

Links:

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#12: Our Favourite Marketing Tools



#izzinilsshow @izzionfire @nilskattau

In this episode, we tell you about our favourite marketing tools. You will find out what they are, why you should use them, and how much they cost.

Links:

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#11: How To Fail At UX



#izzinilsshow @izzionfire @nilskattau

In this episode, we explain what exactly user experience means and talk about a lot of different UX failures to avoid. Also, you will learn how it is important for SEO and how to measure user experience.

Links:

DIGITAL ELITE DAY London (June 6, 2019): https://digitaleliteday.co.uk/
20 Tricks To Appear Smart In Meetings: https://www.sadanduseless.com/work-meeting-lifehacks/
Nils’ sliders video on Instagram: https://www.instagram.com/p/BmJheREH81Q/

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#10: Building A Personal Brand (2 of 2)



#izzinilsshow @izzionfire @nilskattau

In this episode, we give you quick tips on how to leverage the reach of your personal brand and its content. We briefly cover mailing lists and email marketing, freebies, ebooks, video courses, guest blogging, livestreaming, YouTube, Twitch, Facebook, Twitter, Instagram, sponsoring and conference talks.

Links:

Self-hosted email marketing tool: https://sendy.co/
Blogging platform: https://medium.com/
Stream to multiple platforms: https://restream.io/
OBS streaming software: https://obsproject.com/
Cool streaming widgets: https://streamlabs.com/
Traction Book: https://amzn.to/2T57ZMp

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#9: Building A Personal Brand (1 of 2)



#izzinilsshow @izzionfire @nilskattau

Should you build a personal or a company brand? How can you start building your brand? How to find the right ideas for your content? Should you do everything on your own or work with a virtual assistant or similar? And how to find ambassadors for your personal brand?

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#8: Should I Learn Programming And/Or Webdesign?



#izzinilsshow @izzionfire @nilskattau

In this episode, we talk about whether you need to learn programming, web development and/or webdesign at all, what languages to pick, where to start learning the easy way, and if it is beneficial for SEO, CRO, and other online marketing disciplines.

Links:

Creepy things to say when hugging people: https://9gag.com/gag/adN48PN/things-to-say-to-creep-out-people-when-you-hug-them
Codecademy: https://www.codecademy.com/
Harvard Online Courses: https://online-learning.harvard.edu/subject/programming

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.