#7: Christmas Special 2018



#izzinilsshow @izzionfire @nilskattau

In this special episode, you will not learn anything. Just listen and get to know more about the makers of the Izzi & Nils show. Also, we are drunk.

Links:

People who don't know how to spell colon: https://www.sadanduseless.com/twitter-cologne/

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.

P.S.: Nils passed the driving test and is now an adult. #finally18


#6: How To Build A High-End Landing Page



#izzinilsshow @izzionfire @nilskattau

Nils tells you how to build a high-converting landingpage from scratch. What is a good conversion rate? How to set it your landing page up, what elements to include and what to think of when optimizing it?

Links:

Unbounce Landing Page Builder: https://unbounce.com/
HubSpot CRM: https://www.hubspot.com/products/crm
Hotjar: https://www.hotjar.com/
Talia Wolf / GetUplift: https://getuplift.co/

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#5: Why A Richer Search Appearance Matters



#izzinilsshow @izzionfire @nilskattau

Izzi shares her knowledge about rich and featured snippets in search engines. Find out how to make use of structured data to improve your search appearance and increase your CTR, as well as the trust visitors have in your website.

Links:
https://search.google.com/structured-data/testing-tool/
https://search.google.com/test/rich-results
https://support.google.com/webmasters/answer/7358659?hl=en
https://schema.org/
https://moz.com/
https://www.searchmetrics.com/
https://ahrefs.com/
https://www.semrush.com/

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#4: Our Biggest Marketing Fails



#izzinilsshow @izzionfire @nilskattau

Nils shares his 3 biggest marketing fails – one in conversion optimization, one startup fail and one sales fail. Izzi talks about SEO penalties and how to avoid them. Also, we discuss failure in general and how to embrace it.

Links:
http://www.tomanthony.co.uk/blog/
https://www.paywithatweet.com
English poem "The Chaos": http://ncf.idallen.com/english.html

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#3: In-House vs. Self-Employed



#izzinilsshow @izzionfire @nilskattau

Special guest: @thedansaputra dansaputra.com

About this episode:

We discuss the pros and cons of working inside an in-house team vs. self-employed as well as some aspects about working for marketing agencies.

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#2: Speaking At Conferences



#izzinilsshow @izzionfire @nilskattau

About this episode:

We discuss the pros and cons of speaking at conferences, what makes a good talk, about what speakers earn and where to begin if you want to become a speaker.

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#1: SEO vs. CRO



#izzinilsshow @izzionfire @nilskattau

About this episode:

SEO and CRO can collide or go hand-in-hand. We talk about how both disciplines co-exist and and what you can do to make them work together.

Links:

Best practices for website testing according to Google
https://support.google.com/webmasters/answer/7238431?hl=en

OMR article on time on site etc.
https://omr.com/de/google-machine-learning-ai-seo-time-on-site/

Dark Patterns
https://twitter.com/darkpatterns

Pomelo
https://en.wikipedia.org/wiki/Pomelo

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.


#0: A New Hope



#izzinilsshow @izzionfire @nilskattau

About this episode:

We tell you what our podcast is about, why we chose to collaborate, what content to expect and why we couldn't find a better name.

The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.