#7: Christmas Special 2018

#izzinilsshow @izzionfire @nilskattau In this special episode, you will not learn anything. Just listen and get to know more about the makers of the Izzi & Nils show. Also, we are drunk. Links: People who don't know how to spell colon: https://www.sadanduseless.com/twitter-cologne/ The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization /…

Privacy Policy

Privacy Policy (have fun reading lol) Purpose and accountability This Privacy Policy describes how we process personal data collected on our websites and online platforms and through our associated webpages, functions and content (hereinafter referred to as the “Websites” or “Service”) and describes the scope and purpose of these activities. This Privacy Policy applies to all situations,…

About Izzi & Nils

Connect with Izzi… on Twitter on Instagram on Facebook on LinkedIn About Izzi SmithIzzi Smith is an SEO Manager at Sixt rent a car, where she takes care of the US and UK markets, but mostly contributes to global SEO strategies and projects. She’s from Burnley, a town near Manchester in the North West of England, but moved to Munich in 2014 to pursue some German adventure, but mostly an…

#6: How To Build A High-End Landing Page

#izzinilsshow @izzionfire @nilskattau Nils tells you how to build a high-converting landingpage from scratch. What is a good conversion rate? How to set it your landing page up, what elements to include and what to think of when optimizing it? Links: Unbounce Landing Page Builder: https://unbounce.com/ HubSpot CRM: https://www.hubspot.com/products/crm Hotjar: https://www.hotjar.com/…

The Izzi & Nils Show

Search for episodes here: Try: seo, conversion, landing page, featured snippets #17: Taking A Break From Digital11. October 2019Apart from sharing some ridiculous details about our amazing road trip, we talk about why it is important to shut off from digital every now and then, and how to do it. Read More…

#5: Why A Richer Search Appearance Matters

#izzinilsshow @izzionfire @nilskattau Izzi shares her knowledge about rich and featured snippets in search engines. Find out how to make use of structured data to improve your search appearance and increase your CTR, as well as the trust visitors have in your website. Links: https://search.google.com/structured-data/testing-tool/ https://search.google.com/test/rich-results…

#4: Our Biggest Marketing Fails

#izzinilsshow @izzionfire @nilskattau Nils shares his 3 biggest marketing fails – one in conversion optimization, one startup fail and one sales fail. Izzi talks about SEO penalties and how to avoid them. Also, we discuss failure in general and how to embrace it. Links: http://www.tomanthony.co.uk/blog/ https://www.paywithatweet.com English poem "The Chaos":…

#3: In-House vs. Self-Employed

#izzinilsshow @izzionfire @nilskattau Special guest: @thedansaputra dansaputra.com About this episode: We discuss the pros and cons of working inside an in-house team vs. self-employed as well as some aspects about working for marketing agencies. The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization /…

#2: Speaking At Conferences

#izzinilsshow @izzionfire @nilskattau About this episode: We discuss the pros and cons of speaking at conferences, what makes a good talk, about what speakers earn and where to begin if you want to become a speaker. The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.

#1: SEO vs. CRO

#izzinilsshow @izzionfire @nilskattau About this episode: SEO and CRO can collide or go hand-in-hand. We talk about how both disciplines co-exist and and what you can do to make them work together. Links: Best practices for website testing according to Google https://support.google.com/webmasters/answer/7238431?hl=en OMR article on time on site etc.…